Press Releases

Seventh Generation Announces Winner of Mother Nature Contest

BURLINGTON, VT -- Seventh Generation, the nation's leading brand of environmentally responsible household solutions, held a contest searching for real life "Mother Nature" inspirations during Earth Month. Stories of inspirations came in from across the country, showcasing how people were leading by example and showing others the way to a safer family and healthier planet.

A Florida woman who has dedicated her life to educating people about a healthy lifestyle was selected as the lucky winner. Michelle Toole of Tarpon Springs, FL was the special recipient of the “Search for Mother Nature” award due to a winning submission by her friend Sharon Birkett. Michelle created and runs the website www.healthy-holistic-living.com

In an excerpt from her nomination, Birkett says: "My real-life Mother Nature is my friend, Michelle. Michelle became sick with a chronic illness in 1999. Since then, she has been on a mission to improve her health. Three years ago, she started a web site called Healthy-Holistic-Living.com. The goal of this site is to educate people about healthy lifestyles and non-toxic living. She also offers support to people dealing with chronic illness. Michelle responds to everyone who e-mails her. It is safe to say that she has helped thousands of people lead healthier lifestyles."

Seventh Generation donated $2,500 in Michelle’s name to the Breast Cancer Fund and both women received a year’s supply of Seventh Generation product.

About Seventh Generation
Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. Seventh Generation also offers baby products that are safe for your children and the planet.

The company derives its name from the Great Law of the Iroquois Confederacy that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, and making the world a better place for this and the next seven generations.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit www.seventhgeneration.com. To read more about Seventh Generation's corporate responsibility, visit the 2009 Corporate Consciousness Report at: www.7genreport.com.