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BURLINGTON, VT--(Marketwire - February 12, 2010) - Seventh Generation, the nation's leading brand of environmentally responsible household solutions, incorporates the latest breakthrough in chemistry with the introduction of a new line of household disinfectant wipes and sprays. Seventh Generation disinfectants "kill over 99.99 percent of germs* naturally on hard, non-porous surfaces" and are effective against Influenza A virus ("the common flu") including its related strain, H1N1, otherwise known as "swine flu." 

"It is increasingly important to protect our health and that of our children by implementing good hygiene practices and using disinfectants around the home that are effective without the use of harsh chemicals," says Dr. Alan Greene, practicing pediatrician, leading green lifestyle authority and best-selling author. "Seventh Generation's disinfectants are a historic product introduction for consumers and the industry."

The four-SKU disinfectant line available for retail shelves in January 2010 includes:

-- Seventh Generation Disinfecting Multi-Surface Cleaner, 26oz (MSRP $2.99 - $3.99)

-- Seventh Generation Disinfecting Bathroom Cleaner, 26oz (MSRP $2.99 - 3.99)

-- Seventh Generation Disinfecting Wipes, 35-count canister (MSRP $2.99 - $3.99)

-- Seventh Generation Disinfecting Wipes, 70-count canister (MSRP $4.99 - $6.69)

Retailers expected to introduce the new product line include Whole Foods Market, Target, Kroger, Publix, Super Valu, Stop & Shop, Babies 'R' Us, Amazon.com and Diapers.com and local natural grocers nationally.

"Seventh Generation has been committed to creating sensible and environmentally responsible solutions for 21 years. These disinfectants are our answer to consumers seeking to protect their families from harmful germs without compromise," says Chuck Maniscalco, CEO, Seventh Generation. 

About Seventh Generation Disinfectants

This innovative partnership with CleanWell Company, makers of the patented thyme-based disinfecting technology, brings you a new line of Seventh Generation Disinfecting Cleaners that are Powered By Cleanwell™.  The active ingredient in the disinfectant line, thymol, is a component of thyme oil which is derived from the herb thyme.  Both products kill 99.99 percent of germs* naturally in a streak-free formula that enables quick and easy cleaning.  Made with essential oils including thyme and lemongrass, the products deodorize and effectively control odors.  Seventh Generation’s disinfectants are classified in the lowest of four EPA toxicity categories.

About Seventh Generation

Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. Seventh Generation also offers baby products that are safe for your children and the planet.

The company derives its name from the Great Law of the Iroquois Confederacy that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, and making the world a better place for this and the next seven generations.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit www.seventhgeneration.com. To read more about Seventh Generation's corporate responsibility, visit the Corporate Consciousness Report at: www.seventhgeneration.com/corporate-responsibility/2008.

About CleanWell Company 

CleanWell Company’s mission was born over a decade ago from a family’s need to find cleaning and disinfecting products that could be used around the founder’s severely immune compromised son.  . The CleanWell scientific team was the first to discover how to blend thyme and natural plant oils to kill 99.99% of germs naturally.  CleanWell is passionately committed to developing innovative solutions that offer consumers a way to clean without compromise.  For information about CleanWell Company visit www.cleanwelltoday.com.

*Refer to product labels for full details.

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